Payless Making a Comeback

Payless is trying to bounce back from their Chapter 11 filing and reopen US stores. ​One thing Payless is going to have to work on is regaining the trust and loyalty of US customers. You can sell online via Amazon or even your own website and it won’t mean a hill of beans if your customers don’t trust you. Payless has to add value and that’s something they stopped doing. Check out my take on Payless's attempt to bounce back in the US.