Low-hanging fruit is anything (person or object) that can be won with little to no effort. It's easy. Personally, low-hanging fruit does not appeal to me. It's too much work. That's right! Low-hanging fruit is too much work. There's always an attachment or something with it. In my experience, low-hanging fruit is cumbersome to maintain. It's the same as when you pick fruit. Fruit that falls off the tree or is on the ground rots quicker than the fruit you have to climb the tree to get. When the higher fruit ripens, it's juicy and sweet. It's like it ages to perfection. Now, there is nothing wrong with low-hanging fruit. It's a quick bite and is just as satisfying. But, you have to eat it quick before it spoils. sometimes the fruit on the ground looks good; but, when you pick it up and turn it over, it's rotten.
Low-hanging fruit, in the business sense, is similar. It's like fast money. It will satisfy you, but for how long? Sometimes it looks good but when you dig a little deeper, it's no good! The other thing is this: Low-hanging fruit in business is busy-ness. It is busy work. There's a lot to it. It's cumbersome. It's anxious toil. Now, there are people who enjoy making their money chasing after low-hanging fruit. Low-hanging fruit can be frustrating and not appealing. My experiences with low-hanging fruit have been with people that are comfortable where they are, and often it is at the bottom of the barrel. They don't want to come up. My charge is to people that want to come up, reach higher, aspire for more. Thus, low-hanging fruit is not my call.
Business opportunities that are "easy" usually are toilsome. You have to constantly sell or get people to buy into this thing or that. I'd rather work a little harder to climb to the higher echelons to obtain something that will last longer and produce a higher quality return. Which do you prefer? Once you identify what you prefer, it will be easy to turn down the other and focus on what matters to you. Again I ask, "Which do you prefer?"
Wisdom moments with The Authority in Global Business Dynamics.