Defining the Customer Experience

What does this it mean to define the customer experience? When we talk about defining the customer experience, we are talking about every step of the process, every encounter the customer has with your business is intentional. From product design to quality assurance to customer support, the customer is at the forefront and not an afterthought. The customer experience is every encounter the customer has with your business. So, ask yourself, “How are my customers engaging with my business? What is it like for them?” Learn more here.

---