It’s a new decade and we’ve already been hit with a deadly virus that his now killed more people than SARS, the coronavirus and it will likely impact your business! How? Watch this and check out the article on Business Insider.

Let’s talk about branding and communicating your business with a 30-second elevator pitch. It's important to communicate your brand so you don't confuse your audience. It first starts with identifying your target market. ​Take a look!

 We’re in a global economy. At some point, you’re going to need to consider tapping into global markets, but which global market is right for you remains to be seen. You won’t know until you’re exposed to them. There are lots of opportunities to expand globally specifically in Brazil, Russia, India, China, and South Africa. What you need to do is examine your business and create a long-term marketing strategy for growth and expansion. Without it, how do you expect to sustain your business? Markets are constantly changing, and you’re tasked with not only maintaining a competitive advantage but also attaining it. You always want to be ahead of the curve. You want to lead the pack, not follow. Learn more here.

Many people have hobbies they can legitimately turn into a business but don’t know how or where to start. First off, you’ve got to look at your hobby. What is it? Is it marketable? Is it desirable to others? When we talk about others, we are talking about the general public. You need to find out how other people feel about your product or service. Get genuine, honest feedback. Too often people think they’ve got something great and they think, “Why wouldn’t people want this?” To an extent, it’s great to think positively and be excited about your product but the reality is everyone’s not going to feel the same way. 

Taking mental health days is extremely important because business owners tend to go, go, go but that’s not healthy for you or your business. You’ve got to learn to take mental health days. I say this a lot: SELF-CARE MATTERS! It’s one of my favorite hashtags to use. Entrepreneurs deal with a lot of stress and sometimes isolation. It’s lonely at the top. We’ve heard this saying probably all our lives or at least half our lives and it’s not a fallacy. As humans, we’re meant to do life together! Learn more here.