Let’s talk about branding and communicating your business with a 30-second elevator pitch. It's important to communicate your brand so you don't confuse your audience. It first starts with identifying your target market. Take a look!
In a global market, it’s impossible to get away from tariffs. More recently, tariffs are a hot button issue as governments are retaliating for one reason or another, so let’s get into it. First of all, what’s a tariff? Simply put, it’s a tax on imports and exports. They are a source of revenue for countries, but they also help countries regulate the amount of goods imported into the country. This is so they can protect certain industries, usually those with strong political influence. Watch this to learn more about tariffs.
So, Microsoft experimented with a 4-day work week and, man, they saw TREMENDOUS results to the tune of 40% productivity increase! What can we learn from this? It’s pretty simple: When you prioritize work/life balance, you get results! Watch this to see what I'm talking about.
Let’s talk about Black Friday! That fateful retail holiday is approaching and will be here before you know it. What’s the big deal about Black Friday? Why is it so important to retailers? Where did the term come from in the first place? We commonly know “Black Friday” as the day retailers get into the black. It’s a day full of shopping deals, specials, and all kinds of gimmicks to get shoppers to spend their dollars in preparation for the Christmas holiday season. It’s pretty much the kickoff to Christmas shopping. People line up outside retail stores for special “doorbuster” savings. The real history behind Black Friday for retailers is not very glamorous at all and, in truth, history repeats itself. You’ll see what I mean. Click for more.
We’re in a global economy. At some point, you’re going to need to consider tapping into global markets, but which global market is right for you remains to be seen. You won’t know until you’re exposed to them. There are lots of opportunities to expand globally specifically in Brazil, Russia, India, China, and South Africa. What you need to do is examine your business and create a long-term marketing strategy for growth and expansion. Without it, how do you expect to sustain your business? Markets are constantly changing, and you’re tasked with not only maintaining a competitive advantage but also attaining it. You always want to be ahead of the curve. You want to lead the pack, not follow. Learn more here.
Wisdom moments with The Authority in Global Business Dynamics.